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- [Instructor] In this
"Closer Look" segment,

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we're gonna do a privacy walkthrough.

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Now I wanna do something
a little different

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in this "Closer Look" segment,

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I want you and I together
to do a thought experiment.

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We're gonna walk through our day and think

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about all of the places that
data is collected about us.

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And the fundamental questions
that we wanna be answering is;

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Did you give consent?

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Do you know what the
data's being used for?

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Do you know if the data is correct?

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And do you have control over your data?

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So let's start in the morning.

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I'm gonna give you some
examples and you can certainly

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be thinking about your own day.

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All right, so your alarm goes
off, is it on your smartphone?

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Because data's being recorded there.

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Or maybe a sleep monitor,
or maybe Alexa woke you up,

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or Google woke you up.

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Or perhaps you woke up and said,

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"Alexa, play some music for me."

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That's all being recorded.

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Maybe you went over and
you turned on your smart TV

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to watch the news before you went to work.

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That's being recorded somewhere.

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Perhaps you went for a walk or a run,

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maybe using your Fitbit.

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Your exercise habits
and your biomedical data

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is being recorded.

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Time to leave the house and you
say to your smart thermostat

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to turn down the air conditioning
or adjust the temperature

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and tell it when you
want it to turn back on

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later when you're gonna come
home, that's being recorded.

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You drove to work, maybe
drove through a toll booth

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and it has a license plate reader

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or you have a transponder in your car.

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Perhaps you stopped at a gas
station or a convenience store,

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there were surveillance cameras

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and you used your credit card.

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Maybe you needed cash, so you
looked up where an ATM was,

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so location services are recording

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that you looked for an ATM.

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And of course, in your connected car

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you have a nav system that
records location data,

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GPS and your travel history.

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And then you get to work
and let's not even talk

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about lack of privacy at work.

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We know that at work, your whole day

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is effectively monitored,

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whether it's access control systems

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or where you go on the
internet or how you interact

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with your email or what applications

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that you're opening and closing.

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All of that is being recorded.

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Now your workday ends and maybe
you stop at a grocery store

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or visit a friend in a
hospital or stop for a beer.

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And there's a really good chance

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you're interacting with
a Bluetooth beacon,

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which is accurate within centimeters

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that can build an incredible
profile about you.

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Where do we find Bluetooth beacons?

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Airports, malls, buses, arenas,

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hotels, hospitals, cinemas,
museums and stores.

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They might be built into
a specific app or bundled

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with other apps like your weather app

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and it uses your Bluetooth
and location services.

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Maybe you don't have those on,
but you can still be tracked

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by a cell tower or ambient wifi.

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Then you get home and perhaps
you told your IoT devices

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to warm up the house or, you
know, start your toaster oven.

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Maybe sit down and do some research online

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and all of your Google searches
are now being recorded.

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Or maybe you go to your favorite store

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and you make a purchase,

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those online shopping
purchases are being recorded.

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Maybe your Roomba vacuum
decides to start up

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and create a map of your room.

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Or maybe you're into genealogy

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and you've sent your information,
your genetic information,

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out to 23andMe or
ancestry.com and well no,

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not just information about you,

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but information about everyone

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that you've ever been related
to is somehow available.

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And this is just a sampling,
right, of all the places

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that information about you is collected.

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And so going back to our
fundamental question;

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Did you give consent?

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Do you know what the
data's being used for?

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Do you know if the data's correct?

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And do you have control over your data?

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Because really fundamentally, isn't

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that what privacy is all about.

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Right, privacy is the
right of an individual

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to control the use of his or her data.

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So I would encourage you to do
a similar thought experiment

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and really think about how
privacy affects you personally

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and how you can improve
the privacy practices

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at your organization.

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And that my friends is a closer look

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at privacy and a privacy walkthrough.